PR Student of the Year talks about the award, PR schools (not) teaching social media and the recession

During my recent trip to California, I decided to visit my alma mater, the University of Southern California, and meet one of its students and the 2009 winner of PR Week’s PR Student of the Year Award. Meet Natasha Ratliff, a senior majoring in public relations at the Annenberg School for Communication.

A lot has changed since I graduated, and I thought it would be interesting to hear from the top PR student in the country where we are in terms of PR. I spoke with Natasha about the award she just received, discussed what she and her fellow students think about the recession and asked her what PR schools are teaching about social media. … Continue Reading