Crisis Communication Case Study: Domino’s employee doing gross things to delivery food
What happened
Two Domino’s employees from a North Carolina store shot a video of themselves doing gross things to the food they were preparing for delivery and posted in on YouTube. How gross was it? Check it out, The Consumerist has the videos.
The video was posted on YouTube and by Wednesday was seen by more than 500,000 viewers spreading fast on social networks and twitter.
The employees claim it was just a prank and the food was never sent to the customers. Half a million views later, the damage was already done. … Continue Reading
