San Francisco Mayor Enters Governor Race on twitter and Facebook

San Francisco Mayor Gavin Newsom did not announce that he is running for the office of California Governor on Jay Leno like his predecessor. Instead, he chose to make his announcement on twitter, Facebook and YouTube. Why? He is targeting a different audience. As the San Francisco Chronicle reports, Newsom is speaking to the “millennial” voters, those born between 1982 and 2003, which is “the largest and most diverse generation in history.”

Newsom already has a pretty sizeable following on twitter (278,309 followers) and on Facebook (39,286 fans). They are helping him raise his goal of $20,000 ($3k short at the moment) and reach half a million users on the first day of his official campaign.