The Wall Street Journal Europe Wants To Be Your Second Paper

When I lived in the States, WSJ was one of my favourite publications. I listened (and still sometimes listen to) every morning to WSJ This Morning, a radio show that focused on the main stories of the day, and read both the print and online versions. After moving to the UK I switched to the WSJ Europe edition and immediately noticed that there are some stark differences between the US and European editions. To learn more about these differences and the WSJ Europe, I recently attended one of Gorkana’s Breakfast Briefings with the editor in chief of Wall Street Journal Europe Patience Wheatcroft and its deputy editor Iain Martin. … Continue Reading

Diversity PR: For diverse campaigns, your team has to be diverse and your client must see the money

A couple of days ago I attended CIPR’s seminar on cross cultural PR and diversity. The presentation (which you can find below) was given by two very knowledgeable PR professionals Silvia Cambié from Chanda Communications and Bieneosa Ebite from Bright Star PR. I quite liked a quote Silvia had on one her first slides:

“The business secret of the future will be about including and inspiring people who in the past we thought did not belong.” Annette Verschuren, President and CEO, The Home Depot,
Canada & Asia … Continue Reading

Italians Love TV, Germans don’t like Facebook

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Italy is an interesting market. Despite the 150 newspapers published there, it is television that drives the coverage and generates most of the advertising revenue. Unlike Brits, Italians don’t get their gossip from daily tabloid newspapers, but from weekly magazines. When not reading those and watching TV, you can find Italians listening to radio, more so than any other European nation.

Travel a little bit north to Germany and you’ll find an entirely different picture. Its 82 million people subscribe mostly to regional newspapers. Overall, regional press accounts for 95% subscriptions. Where national press is dominant in other countries like the UK, in Germany strong regional newspapers are in high demand.

… Continue Reading

PR Toolbox: ITDatabase, media database with analytics

A few months ago I was approached by Travis Van, a founder of ITDatabase, who offered me a trial of his new product designed specifically for public relations professionals in the technology industry. At first I thought it will be just another database and I approached the trial with a bit of skepticism, but after a few days I realized this database is different than anything I’ve used before.

Yes, you get the same things you get from other databases: names, emails and phone numbers, but with ITDatabase you can also see the journalist’s recent articles and the topics he or she has recently covered and also get basic analytics of the coverage. … Continue Reading

Getting Second-Tier Bloggers to Write About You

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You should not focus solely on mainstream media and a few most visited blogs. Second-tier bloggers deserve your attention. If they like your product, they will become your most vocal evangelists in a way that a journalist or top-tier blogger never would. I spoke about second-tier bloggers and how to reach out to them with one such blogger, Dianna Huff. She is the author of B2B MarCom Writer Blog and a B2B marketing consultant.

What’s keeping you busy these days? I know you work on several different projects at the moment and that you also run a B2B MarCom Writer Blog.
I do have two separate websites and two different approaches going on. I have my main work, which is business-to-business marketing communications. And for about the last two or three years I’ve had a number of consultant type people call me asking for help, so I started “The Profitable Consultant” to offer coaching to those people. And then I have my B2B MarCom Writer Blog. … Continue Reading